Live Telecast Twenty20 World Cup 2009, ICC T20 WC, England Live Coverage

The soaring popularity of Twenty20 cricket has prompted the International Cricket Council (ICC) to expand its base and reach a record 216 countries through television coverage in World Twenty20 beginning in England from June 5.

The inaugural Twenty20 World Cup in South Africa in 2007 was a huge success. India, the financial hub of the sport, won the Championship and soon Twenty20 cricket became the new flavor in the cricket mad nation.

It not only created a new and younger fan base for the sport but also entered the unexplored markets of China and America where there was no existence of the traditional five-day Test and One-dayers.

It also gave birth to lucrative Twenty20 tournaments like Indian Premier League (IPL). ICC is looking to cash in on the popularity and enter new markets like Russia with this year's World Twenty20.

'We expect the ICC World Twenty20 to be the most viewed cricket event in the history of the game, which is a significant achievement considering it is just the second-ever staging of this event,' said Campbell Jamieson, ICC General Manager, Commercial.

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